Life style Sports Ireland provides men’s, women’s and children’s athletic clothing and footwear as well as accessories.
The company primarily serves customers in Ireland.
The company plans to open a flagship store at Belfast’s Victoria Square, close by high footfall retailers like Cruise Clothing, USC, Hugo Boss and Ted Baker.
Founded in 1993
Ireland’s beloved retailer, Life Style Sports Ireland is an excellent example of a company that takes its customers seriously. With numerous stores throughout Ireland and a thriving online business, they have earned themselves an enviable reputation for customer service and innovation. To stay ahead in such an aggressive industry, Life Style needed to combine strong online presence, captivating mobile experience and strategic digital marketing – which they achieved thanks to the ROI Hunter team’s assistance.
Located in Blackpool Shopping Centre
Life Style Sports Ireland, one of Ireland’s largest retailers for sporting goods and fashion apparel, operates 46 outlets throughout the country. Their flagship store is situated at Blackpool Shopping Centre on the northside of town.
The complex is well-established and dominant in the region, boasting a high concentration of internationally and nationally-known retailers like Dunnes Stores, New Look, Heatons, Next, Aldi and Woodies DIY. Furthermore, there are various community amenities like council library, post office and state health board located here.
Blackpool Retail Park, situated nearby, is a modern mixed use commercial development consisting of 14,601 sq. m of retail accommodation, 6,891 sq. m of vendor owned self-contained offices, 6 screen cinema multiplex and 28 self-contained apartments as well as ample public car parking.
Dunnes Stores anchors this shopping centre to the south, featuring 36 mall units and an expansive multi-desk public car park with 804 free spaces. It lies at the busy intersection of N20 and Redforge Road in Cork city centre, acquired almost three years ago by US investor Varde Partners as part of a deal that also included Clonmel Showgrounds Centre and Balbriggan Millfield Shopping Centre.
Closing down sale
Life Style Sports Ireland is Ireland’s leading retailer for sports fashion and equipment. They carry products from top brands like Nike, Adidas, Under Armour, Puma and Reebok. Owned by the Wexford-based Stafford family which also controls Campus Oil, Life Style Sports Ireland is in competition with sports retail giant Sports Direct as well as French sports store Decathlon which are set to enter the Irish market.
Life Style Sports has decided to transition their physical stores offline and focus on online sales for the short term. As part of their transition, Life Style Sports will offer customers enhanced benefits such as free next day delivery when ordered before 10pm, contact-free delivery and free collection on all returns. Furthermore, to support this move they have launched WORKIN FROM HOME: a content series featuring useful home workouts and challenges led by fitness and wellbeing ambassadors Niamh Cullen and Molly McKeever.
Shoppers on the northside of Manchester are set to lose one of their favourite sporting outfit stores when Lifestyle Sports announces it will close its Blackpool Shopping Centre location. Currently, the store is holding an all-out sale with prices marked down 20 per cent.
